CONSTRUCT YOUR CONTENT STRATEGY & BUILD MEANINGFUL CUSTOMER RELATIONSHIPS

Customers’ demands are king, digital content is essential and if you’re really good – your customers are the ones building your content.

At our 2017 Strategic Marketing Conference, we will talk and argue about all the big questions marketers are facing. Let’s talk about building your content strategy, how to take advantage of Performance Marketing and how to make sure every design is about customers not users. Our talented line-up of speakers will talk through:

  • Structuring your content strategy to grow Customers and your Audience
  • Embracing marketing automation and predictive intelligence – From analytics to tailored customer experiences
  • PANEL DISCUSSION: Pepsi vs. Heineken – Social Enterprise, building relationships and creating buy-in – Aligning with your customer’s truth
  • Accelerating the Sales Cycle to zero-clicks – Getting your customers the information they want, when they want it and tailored to them.
  • Designing Experiences for your Customers NOT Users and how to enable them to be in control

Whether you are the solo marketer in the team, you mostly outsource or you have an entire graphic and web team – this is the one day to throw the big issues, the annoying questions and the most confusing to move how you market to where you want it to be.

Strategic Marketing Conference

Auckland

THURSDAY, 19 OCTOBER 2017

DON'T MISS OUT

speakers

guest Speaker Hayden Vink Digital Strategist & CX Consultant - DNA
guest Speaker Greg Doone Director - PwC
guest Speaker Robett Hollis Founder - Aranui Ventures
guest Speaker Mario McMillan Independent consultant - Büro Consult Ltd
guest Speaker Grant Osborne Founder - Pull Consulting
guest Speaker Tim Pointer Founder/Digital Strategy Director, Uprise

schedule

Day 1 19 October 2017
09:10 - 09:50

Experiences, touchpoints and actual value – Making a compelling promise that puts the consumer in control

  • Experiences, omni-channel and perpetual relationships – moving from single transactions to a product service model
  • Designing your customer experience map – Integrating physical and digital platforms into your customer experience
  • Does your supply chain add value to your customer’s product experience?
  • The manufacturer’s relationship – moving from a single product to a service relationship
  • Freemium as a business model vs. campaign strategy and the entry points to your customer experience

Greg Doone, Director – PwC

09:50 - 10:30

Structuring your content strategy to grow Customers and your Audience

  • Strategic intent and the thinking behind different content strategies
  • The viability of loyalty and how to get your content driving long term loyalty
  • Building sentiment with your audience through storytelling – tech/digital platforms that bring your storytelling to life
  • Educate rather than advertise – Carving out your voice beyond a single campaign
  • Driving deliverables – Crafting your communication, language & the art of persuasion
10:50 - 11:30

Embracing marketing automation and predictive intelligence – From analytics to tailored customer experiences

  • Transacting with your brand – It’s all about sector behaviours, ‘now’ choices and anticipating future desires
  • Building sentiment through aggregating big and unstructured data across the organisation – mining the internal data you may not even know exists
  • Predictive intelligence – letting your data lead your choices and Integrating ROI
  • Better methods to overcoming the hurdles of personalisation and custom content

Grant Osborne, Founder – Pull Consulting

11:30 - 12:10

PANEL DISCUSSION: Pepsi vs. Heineken – Social Enterprise, building relationships and creating buy-in – Aligning with your customer’s truth

  • Engagement vs. perception – which is driving which?
  • Authentic voice vs. click bait – being authentic and getting your audience to believe you
  • The groan factor – understanding your audience’s expectations and desires
  • Painting the 24/7 picture – what do we want and what is too much?
  • Aggressive shifts – cutting platforms that deliver average results

Panel:

Greg Doone, Director – PwC

Grant Osborne, Founder – Pull Consulting

Mario McMillan, Independent consultant – Büro Consult Ltd

13:10 - 13:50

Putting Performance Marketing and Market Testing into action

  • Deciphering what your customers mean, not just what they say
  • Making shifts to your campaign’s content when it’s not working
  • Performance Marketing – Delivering on the outcomes that make a genuine difference
  • Marketing testing – Optimising your message to talk to your market
  • Integrating meaningful feedback loops – internally and with your customers
13:50 - 14:30

Accelerating the Sales Cycle to zero-clicks – Getting your customers the information they want, when they want it and tailoured to them

  • Operating 24/7, mobility and reducing the number of touch points from first enquiry to qualified lead and opportunity
  • Making sure data and automation don’t lose the personal touch for your sales team
  • Cutting out the middle-man of consultation and distribution
  • A fast-flowing funnel needs real-time analytics and insights at the touch of a button
  • The dashboards, the cloud platforms and using them on the frontline
  • Communicating ongoing value – integrating an ‘add-on’ model into your communications and sales cycle

Jean Du Rand, Director

14:50 - 15:30

Designing Experiences for your Customers not Users and how to enable them to be in control

  • Customer touch points as an equilibrium of the physical and digital world – Blending initiatives and platforms
  • CX is the future of UX – beyond function towards relationships
  • Turning UX Designers into CX experts – teaching your teams to see differently
  • Bridging stories with platforms – enhancing one with the other
  • Messaging, platforms and experience – The top 10 tips to a customer centric strategy
  • Defining the cracks in your existing systems – having to leap the chasm
15:30 - 16:10

The people, the capabilities and the creativity that enables growth – Brand, Culture & Strategy

  • Growing your marketing capabilities through the storm of digital transformation
  • Getting rid of the internal barriers that limit customer-centricity
  • Mixed collaboration models – From internal stakeholders to external agencies
  • Leading projects & managing your team workflow – efficiency vs. creativity
  • Fostering creativity across departments to align against multiple agendas.
  • Creative vs. coder vs. designer – where to invest for your organisation’s digital future

REGISTRATION & PRICING

Individual

EMA Members

$595.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Non-Members

$845.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Group

EMA Members

$495.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Non-Members

$509.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

location

Content may be king, but your customers are in charge!

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