TRACK, TRAIN & PERFORM – GETTING YOUR PHYSICAL & DIGITAL TOUCHPOINTS WORKING TOGETHER

Customer expectations are high and personalisation is being demanded on a whole new level.  As a small-medium sized business, how are you taking advantage of all this new tech and are you sure it is even worth it?

To help you get your customers owning their entire customer journey, our guest presenter Ashleigh Jackson from Air New Zealand will explore how the team is building a customer experience well beyond seats and planes. Ashleigh will discuss their learnings as they’ve navigated the technology and transformation environment.

Haydn Kerr, Creative Director from award-winning agency DDB, will talk about how you can grow your brand story and develop a physical and digital connection that your customers actually welcome. Haydn will also talk about how you can increase engagement and what good-to-great looks like when measuring it.

Join us for a warm breakfast as we explore:

  • Your brand story in a human way – Re-engaging with your audience through core values
  • Your brand story matters! How to develop a physical and digital connection that your customers welcome
  • How to experiment the right way – building a strategy that’s relevant while pushing the limits
  • Resourcing, technology, and data – where to spend for the short and long term and how to maximise your customer experience.

Deliver well, and your customers will love you, but deliver poorly and you might lose them forever.

Fresh Marketing: Creating Seamless Digital Experiences

EMA Business Hub
Auckland

Wednesday, 8th August 2018

DON'T MISS OUT

speakers

guest Speaker Haydn Kerr Creative Director - DDB
guest Speaker Ashleigh Jackson Direct & Digital Marketing Manager - Air New Zealand

schedule

Day 1 08 August 2018
08:00 - 08:25

Your brand story in a human way – Re engaging with your audience through core values.

  • It’s more than personalisation – Be where the people care and where they want you when they need you.
  • Your brand story matters! How to develop a physical and digital connection that your customers welcome.
  • One voice, one hundred touch points. Keeping the heart of your organisation intact.
  • Track, train, and perform – Digitally increasing engagement and knowing how and when to pivot.

Haydn Kerr, Creative Director – DDB

08:25 - 08:50

CASE STUDY: How Air New Zealand is building their seamless customer journey and rocking their customer’s world

  • How to experiment the right way – building a strategy that’s relevant while pushing the limits.
  • Chatbots, voice assistants, and AI are the voices of the future here today– What technologies are being used to own the entire customer journey.
  • Resourcing, technology, and data – where to spend for the short and long term and how to maximise your customer experience.
  • Key obstacles in the shift towards data-driven marketing and how to plan for them.

REGISTRATION & PRICING

EMA Members

$69.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Working Breakfast

Non-Members

$89.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Working Breakfast

VENUE & LOCATION

Develop a physical and digital connection that your customers welcome

PRACTICAL TRAINING COURSES

Increase your Productivity with Outlook

Whatever your role, if you want to manage your schedule, tasks and communication more effectively, this workshop on one of the most popular email clients for business is a must.

Project Management Advanced: Maximising Project Performance

If you want to demonstrate outstanding project management skills, this advanced course is for you. It is particularly suited to business owners, business managers, project managers, production managers or anyone with primary responsibility for project performance.

Leading a Customer-Centric Organisation

Leading a Customer-Centric Organisation is aimed at top management, HR leaders and
business owners. This workshop will enable you to understand the elemental importance of
customer satisfaction, and give you the tools, evidence and motivation to create a truly
customer-centric organisation.