CONSTRUCT YOUR CONTENT STRATEGY & BUILD MEANINGFUL CUSTOMER RELATIONSHIPS

Customers’ demands are king, digital content is essential and if you’re really good – your customers are the ones building your content.

At our 2017 Strategic Marketing Conference, we will talk and argue about best-practice for building your content strategy, how to take advantage of Performance Marketing and how to make sure every design is about your customers not users. Our speakers from Methven, PwC, Aranui Ventures, Pull Consulting, Uprise and Tailor will talk through:

  • Structuring your content strategy to grow Customers and your Audience
  • Embracing marketing automation and predictive intelligence – From analytics to tailored customer experiences
  • PANEL DISCUSSION: Pepsi vs. Heineken – Social Enterprise, building relationships and creating buy-in – Aligning with your customer’s truth
  • Accelerating the Sales Cycle – Getting your customers the information they want, when they want it and tailoured to them
  • Designing Experiences for your Customers NOT Users and how to enable them to be in control

Whether you are the solo marketer in the team, you mostly outsource or you have an entire graphic and web team – this is the one day to throw the big issues, the annoying questions and the most confusing to move how you market to where you want it to be.

speakers

guest Speaker Emily Stevenson Marketing and Communications Manager, FAB Group
mc Speaker Rebecca Caroe CRM specialist, Creative Agency Secrets
guest Speaker Andy Mitchell Creative Innovator - 3Green
guest Speaker Matthew Jones Group Chief Marketing Officer - Methven
guest Speaker Hayden Vink Digital Strategist & CX Consultant - Tailor
guest Speaker Greg Doone Director - PwC
guest Speaker Mario McMillan Independent consultant - Büro Consult Ltd
guest Speaker Grant Osborne Founder - Pull Consulting
guest Speaker Tim Pointer Founder/Digital Strategy Director, Uprise

schedule

Day 1 14 November 2017
09:10 - 09:50

Putting Experience at the core of Marketing – Making a compelling promise that puts the consumer in control

  • Experience – the ultimate driver of customer loyalty
  • Separating product from experience – towards a customer-centric business model
  • Experience design tools for Marketers – customer journey mapping, lean design sprints, and others
  • Designing your customer experience map –  Integrating physical and digital platforms into your customer experience

Greg Doone, Director – PwC

09:50 - 10:30

Structuring your content strategy to grow Customers and your Audience

  • Strategic intent and the thinking behind different content strategies
  • The viability of loyalty and how to get your content driving long term loyalty
  • Building sentiment with your audience through storytelling – tech/digital platforms that bring your storytelling to life
  • Educate rather than advertise – Carving out your voice beyond a single campaign
  • Driving deliverables – Crafting your communication, language & the art of persuasion

Matthew Jones, Group Chief Marketing Officer – Methven

10:50 - 11:30

Embracing marketing automation and predictive intelligence – From analytics to tailored customer experiences

  • Personalised brand transactions – Customer behaviour, ‘now’ choices and anticipating future desires
  • Predictive intelligence – letting your data lead your choices and Integrating ROI
  • Better methods to overcoming the hurdles of personalisation and custom content
  • Messaging, platforms and experience – The top 10 tips to a customer centric strategy

Grant Osborne, Founder – Pull Consulting

11:30 - 12:10

PANEL DISCUSSION: Pepsi vs. Heineken – Social Enterprise, building relationships and creating buy-in – Aligning with your customer’s truth

  • Engagement vs. perception – which is driving which?
  • Authentic voice vs. click bait – being authentic and getting your audience to believe you
  • The groan factor – understanding your audience’s expectations and desires
  • Painting the 24/7 picture – what do we want and what is too much?
  • Aggressive shifts – cutting platforms that deliver average results

Panel:

Greg Doone, Director – PwC

Grant Osborne, Founder – Pull Consulting

Mario McMillan, Independent consultant – Büro Consult Ltd

Tim Pointer, Founder/Digital Strategy Director – Uprise

13:10 - 13:50

Putting Performance Marketing and Market Testing into action

  • The most underultitised testing platform everyone has access too – How digital can be your greatest platform for agile testing
  • Market testing framework and approach – why taking a strategic view is more important than the tactics themselves
  • Transparency of performance – What really drives digital outcomes and how to measure more effectively to make a genuine difference
  • The testing fallacy – the challenges of NZ’s small market
  • Marketing performance – Optimising your message to talk to your market

Tim Pointer, Founder/Digital Strategy Director – Uprise

13:50 - 14:30

Accelerating the Sales Cycle – Getting your customers the information they want, when they want it and tailored to them

  • Operating 24/7, mobility and reducing the number of touch points from first enquiry to qualified lead and opportunity
  • Making sure data and automation don’t lose the personal touch for your sales team
  • Cutting out the middle-man of consultation and distribution
  • A fast-flowing funnel needs real-time analytics and insights at the touch of a button
  • The dashboards, the cloud platforms and using them on the frontline
  • Communicating ongoing value – integrating an ‘add-on’ model into your communications and sales cycle

Emily Stevenson, Marketing and Communications Manager, FAB Group

14:50 - 15:30

Designing Experiences for your Customers not Users and how to enable them to be in control

  • The physical and digital world – Blending initiatives and platforms
  • UX to CX – spanning multiple touchpoints/channels
  • Learning from UX designers – what techniques/approaches etc. we can take from UX designers to create/improve a compelling CX
  • Bringing it all together – top tips for providing a great CX in the age of digital
  • Bridging stories with platforms – enhancing one with the other
  • Defining the cracks in your existing systems – having to leap the chasm

Hayden Vink, Digital Strategist & CX Consultant – Tailor

15:30 - 16:10

The people, the capabilities and the creativity that enables growth – Brand, Culture & Strategy

  • Growing your marketing capabilities through the storm of digital transformation
  • Getting rid of the internal barriers that limit customer-centricity
  • Mixed collaboration models – From internal stakeholders to external agencies
  • Leading projects & managing your team workflow – efficiency vs. creativity
  • Fostering creativity across departments to align against multiple agendas.
  • Creative vs. coder vs. designer – where to invest for your organisation’s digital future

Andy Mitchell, Creative Innovator – 3Green

REGISTRATION & PRICING

Individual

EMA Members

$595.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Non-Members

$845.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Group – 2 or more

EMA Members

$495.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

Non-Members

$645.00 +GST

  Complimentary Wi-Fi
  Recharge Station
  Delegate Workbook
  6 CPD Hours

location

Content may be king, but your customers are in charge!

PRACTICAL TRAINING COURSES

Search Engine Optimisation (SEO) for Growth

Learn how SEO and internet visibility sits in the broader context of your marketing and brand building.

Digital Advertising for Business - The Fundamentals

Select the best approach for your business and learn hands on the best practices in using the key channels of social media, search and display advertising.

Sharepoint and Office365 - The Fundamental

Collaborate more effectively using SharePoint and maximise the benefits of Microsoft’s cloud-based applications suite – Office 365