10:50 - 11:30

Embracing marketing automation and predictive intelligence – From analytics to tailored customer experiences

  • Transacting with your brand – It’s all about sector behaviours, ‘now’ choices and anticipating future desires
  • Building sentiment through aggregating big and unstructured data across the organisation – mining the internal data you may not even know exists
  • Predictive intelligence – letting your data lead your choices and Integrating ROI
  • Better methods to overcoming the hurdles of personalisation and custom content

Grant Osborne, Founder – Pull Consulting

Quick Info

  • November 14, 2017
  • 10:50 - 11:30