09:10 - 09:50
Experiences, touchpoints and actual value – Making a compelling promise that puts the consumer in control
- Experiences, omni-channel and perpetual relationships – moving from single transactions to a product service model
- Designing your customer experience map – Integrating physical and digital platforms into your customer experience
- Does your supply chain add value to your customer’s product experience?
- The manufacturer’s relationship – moving from a single product to a service relationship
- Freemium as a business model vs. campaign strategy and the entry points to your customer experience
Greg Doone, Director – PwC