09:10 - 09:50

Putting Experience at the core of Marketing – Making a compelling promise that puts the consumer in control

  • Experience – the ultimate driver of customer loyalty
  • Separating product from experience – towards a customer-centric business model
  • Experience design tools for Marketers – customer journey mapping, lean design sprints, and others
  • Designing your customer experience map –  Integrating physical and digital platforms into your customer experience

Greg Doone, Director – PwC

Quick Info

  • November 14, 2017
  • 09:10 - 09:50

Speakers