09:10 - 09:50

Experiences, touchpoints and actual value – Making a compelling promise that puts the consumer in control

  • Experiences, omni-channel and perpetual relationships – moving from single transactions to a product service model
  • Designing your customer experience map – Integrating physical and digital platforms into your customer experience
  • Does your supply chain add value to your customer’s product experience?
  • The manufacturer’s relationship – moving from a single product to a service relationship
  • Freemium as a business model vs. campaign strategy and the entry points to your customer experience

Greg Doone, Director – PwC

Quick Info

  • November 14, 2017
  • 09:10 - 09:50