11:30 - 12:10

PANEL DISCUSSION: Pepsi vs. Heineken – Social Enterprise, building relationships and creating buy-in – Aligning with your customer’s truth

  • Engagement vs. perception – which is driving which?
  • Authentic voice vs. click bait – being authentic and getting your audience to believe you
  • The groan factor – understanding your audience’s expectations and desires
  • Painting the 24/7 picture – what do we want and what is too much?
  • Aggressive shifts – cutting platforms that deliver average results

Panel:

Greg Doone, Director – PwC

Grant Osborne, Founder – Pull Consulting

Mario McMillan, Independent consultant – Büro Consult Ltd

Matt Jones, Chief Marketing Officer – Methven

Quick Info

  • November 14, 2017
  • 11:30 - 12:10

Speakers