13:10 - 13:50

Putting Performance Marketing and Market Testing into action

• Deciphering what your customers mean, not just what they say
• Making shifts to your campaign’s content when it’s not working
• Performance Marketing – Delivering on the outcomes that make a genuine difference
• Marketing testing – Optimising your message to talk to your market
• Integrating meaningful feedback loops – internally and with your customers

Tim Pointer, Founder/Digital Strategy Director – Uprise