13:10 - 13:50

Putting Performance Marketing and Market Testing into action

• The most underultitised testing platform everyone has access too – How digital can be your greatest platform for agile testing
• Market testing framework and approach – why taking a strategic view is more important than the tactics themselves
• Transparency of performance – What really drives digital outcomes and how to measure more effectively to make a genuine difference
• The testing fallacy – the challenges of NZ’s small market
• Marketing performance – Optimising your message to talk to your market

Tim Pointer, Founder/Digital Strategy Director – Uprise