09:50 - 10:30

Structuring your content strategy to grow Customers and your Audience

  • Strategic intent and the thinking behind different content strategies
  • The viability of loyalty and how to get your content driving long term loyalty
  • Building sentiment with your audience through storytelling – tech/digital platforms that bring your storytelling to life
  • Educate rather than advertise – Carving out your voice beyond a single campaign
  • Driving deliverables – Crafting your communication, language & the art of persuasion

Matthew Jones, Group Chief Marketing Officer – Methven

Quick Info

  • November 14, 2017
  • 09:50 - 10:30