15:30 - 16:10
The people, the capabilities and the creativity that enables growth – Brand, Culture & Strategy
- Growing your marketing capabilities through the storm of digital transformation
- Getting rid of the internal barriers that limit customer-centricity
- Mixed collaboration models – From internal stakeholders to external agencies
- Leading projects & managing your team workflow – efficiency vs. creativity
- Fostering creativity across departments to align against multiple agendas.
- Creative vs. coder vs. designer – where to invest for your organisation’s digital future