Digital Strategist & CX Consultant - DNA
In 2002 Hayden founded Hansel, a Wellington-based interaction design consultancy, which merged with DNA in 2007. While at DNA, Hayden was part of a diverse team of strategists with research, online, retail, product development, marketing and real-world business management expertise. Hayden managed DNA’s burgeoning Auckland-based digital team, and led DNA’s online user experience practice.
Hayden has worked on a wide range of project types, including web applications, mobile applications, portals, content management systems, and interactive kiosks for clients such as Inland Revenue, BNZ, Fisher & Paykel Healthcare, Ministry of Health, ACC, Telecom, Victoria University and Powershop.
In March 2010 Hayden co-founded Tailor – a design and development consultancy specialising in Service design and user experience strategy and bespoke business software and mobile application development.