12:15 - 12:55
Case-study: are your customers over your emails, ads and notifications? Changing the way you reach out to your customers?
- Why the GDPR is a beacon towards massive incoming shift towards a choice-based customer relationship
- Bulk mailing to automated targeting – why email marketing will look very different in 2020?
- SEO – Will a good content strategy take care of searchability? As search gets more intelligent, why going back to your core content message becomes more important.
- Social media – why it will get harder to make it work for business. What are the alternatives?