10:55 - 11:35
Case-study: building influence vs. Sell, sell, sell – content that communities genuinely care about
- What to do when the biggest drivers of business for you, are not owned by you?
- When individuals can make or break brands? Breaking down how influence works across a community?
- How to expand the business content strategy to incorporate influence marketing – selling the influence angle internally?
- How to choose the right influencer networks for your brand?