09:50 - 10:30
Data and creativity: transforming your marketing with people and technology
- Marketing should be leading the digital transformation. The why and how?
- Unleashing data and martech to fuel your organization’s growth strategy
- Bridging the gaps to drive change at pace and help you to better understand your customers
- Keeping your eyes on the road guided by ‘north-star metrics’ – measuring what matters through the rise of connected devices