09:50 - 10:30

Data and creativity: transforming your marketing with people and technology

  • Marketing should be leading the digital transformation. The why and how?
  • Unleashing data and martech to fuel your organization’s growth strategy
  • Bridging the gaps to drive change at pace and help you to better understand your customers
  • Keeping your eyes on the road guided by ‘north-star metrics’ – measuring what matters through the rise of connected devices

Qassem Naim, Data Strategy Director – FCB

Quick Info

  • November 14, 2018
  • 09:50 - 10:30