09:10 - 09:50

The marketing 4.0 mix – leading and growing brands within enlightened digital communities

  • Build brutal brand honesty – it is key to nurturing the right customer relationships and building stronger communities.
  • Predicting customers’ needs and making sure you’re not just their first choice, you’re their first point of research
  • Create exciting authentic content – and have a ripple effect across websites, influencer networks and wider social media.
  • Amplify the digital experience by leveraging traditional channels and in-person experiences.

Michael Friedberg, Head of New Client Acquisition & Market Strategy – IBM

Quick Info

  • November 14, 2018
  • 09:10 - 09:50