09:10 - 09:50
The marketing 4.0 mix – leading and growing brands within enlightened digital communities
- Build brutal brand honesty – it is key to nurturing the right customer relationships and building stronger communities.
- Predicting customers’ needs and making sure you’re not just their first choice, you’re their first point of research
- Create exciting authentic content – and have a ripple effect across websites, influencer networks and wider social media.
- Amplify the digital experience by leveraging traditional channels and in-person experiences.